P1

A - Programme Types

B - Genres

BBC Radio Cambridgeshire's Average Day Schedule:

Pie Chart:

This pie chart is based on the number of hours of show containing each genre.

C - Audience Profiles

Interview:

Link to my Interview

D - Production Techniques

E - Market Share

Market share for BBC Radio Cambridgeshire is fluctuating with the main trend of decreasing. The general decline in radio is common, the internet, streaming services and loss of interest are all factors in why less people listen to the radio.

• Internet
• Alternative methods of getting what BBC Radio Cambridgeshire offers
• News is available online
• Music, comedy and entertainment is easily available
• Radio is losing relevance - improvements in technology
• Old-fashioned
• Slow - people don't have as much time anymore - talking between songs will repel people who listen to the music, they can find that music easily elsewhere and stream it.
• More avenues of discussion - social media

People still listen for:

• Local news and discussion
• If they do not have the modern technology available - they cannot access the new avenues of media.
• They have plenty of time - (semi) retired
• They do not have internet
• They prefer the old-fashioned
• Tradition
• Specific guidance
• They enjoy the medium
• They have a favourite show/presenter
• Passive listening

Overall, the attraction of radio has decreased and is still decreasing. The modern world does not care for it because people can get whatever they want easier.

Survey information:  (as of 28.3.19)

Total hours:

This graph fluctuates more than you might expect. Instead, I would imagine that the graph would have less differentiation and a stronger trend of decreasing hours. However, the graph does represent the decreasing amount of time spent listening to Radio Cambridgeshire due to people having less time.

 Weekly audience:

This graph is particularly flat with many peaks and troughs that might relate to local or national events. In particular, the Summer of 2018 was the lowest recorded measurement, dropping under 75,000 weekly listeners, possibly due to coverage of large events like the World Cup that would receive more attention and larger coverage.

 Hours per listener:

This graph is highly fluctuating because it may depend on the programmes available as well as reasons for people having the time to listen to it. Overall, people have less free time to spend, especially with radio being quite a slow medium. This would suggest that people choose to spend less time listening to the radio as the graph presents with its negative correlation.

Market share:

Market share is influenced by the popularity of the station and the popularity of other stations. The market share of Radio Cambridgeshire has been decreasing for a while, possibly due to the catchment area choosing other stations for their more specific qualities.